Located in downtown LA, The Broad is a contemporary art museum that displays more than 2,000 art works by more than 200 artists.
Designed by Diller Scofidio and Renfro, founders Eli and Edye Broad wanted to create a museum where they could display the postwar and contemporary art that they collected over the course of four decades.
Since its grand opening in September of 2015, the 120,000 square-foot building welcomed 820,000 visitors in it’s first year alone. With two floors of gallery space, it holds artists’ work, such as, Jeff Koons, Chuck Close, Andy Warhol, Robert Therrien, Glenn Ligon and Bruce Nauman.
The Broad Foundation donates to art and philanthropy schools and programs. In 2008, the foundation gave $10 million to create an endowment for programming and arts education, according to the museum’s website.
Founding director Joanne Heyler worked with Scofidio and Renfro to develop an institution dedicated to opening its museum to artworks around the world.
The outside structure of the museum is not what you would see on just any building. It’s a piece of art. The “veil” is the dynamic design of patterns and angels that surrounds the building and create a nuanced environment.
The Broad’s modern and historical pieces of art bring a new urban museum experience to downtown LA.
Admission is free, and RSVP is suggested a month in advance.
